2. Show this new product description to a number of your fellow students who might be users of the prod- uct. Ask them to tell you what they think of the prod- uct. Some of the questions you might ask them are the following:

What is your overall opinion of the new product? What basic benefits would you expect to receive from the product? What about the physical characteristics of the prod- uct? What do you like? Dislike? What would you add? Delete? Change? What do you like (or would you like) in the way of product packaging? What sort of services would you expect to receive with the product? Do you think you would try the product? How could marketers influence you to buy the product? What product characteristics do consumers think are impor- tant in a new product? What types of service components do they demand? Most important, how do marketers know how to develop successful new products? This miniproject is designed to let you make some of these decisions.