2. Sometimes service quality may not meet customers' expectations. What problems have you experienced with quality in
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2. Sometimes service quality may not meet customers' expectations. What problems have you experienced with quality in the delivery of the following services?
a. A restaurant meal
b. An airline flight
c. Automobile repairs
d. Your college education What do you think is the reason for the poor quality?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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