2. Sometimes service quality may not meet customers' expectations. What problems have you experienced with quality in

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2. Sometimes service quality may not meet customers' expectations. What problems have you experienced with quality in the delivery of the following services?

a. A restaurant meal

b. An airline flight

c. Automobile repairs

d. Your college education What do you think is the reason for the poor quality?

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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