2. What does UPS say to convince prospective customers that its services are better than those of...

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2. What does UPS say to convince prospective customers that its services are better than those of the competition? Visit the Web site for UPS (www.ups.com). UPS has posi- tioned itself as a full-service provider of logistics solutions.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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