2. What factors are important in understanding this decision situation? You probably use several Procter & Gamble products. The company's well-known brands include Crest toothpaste, Ivory soap, Old Spice Deodorant, Tide and Cheer laundry detergent, Folgers coffee, and Pringles potato chips. How did Procter & Gamble (P&G) become one of the most respected consumer goods companies in the world? The company has stuck to a consistent formula: develop great products, give them a distinctive brand name and bold packaging, promote them heavily to both supply chain members and consumers, and distribute them efficiently to as many retail locations as possible. P&G's ability to execute its formula for success is well documented (sales exceeding $60 billion with profits over $8 billion) and is one that should lead to even greater success in the future.