2. What type of innovation do you consider each of these products? Why? Go to the Procter & Gamble Web site (www.pg.com) and click on "Products" at the top of the page. Next, find and click on "Oral Care" and then click on "Crest." Look over the information about Crest products, then answer these questions that Procter & Gamble must answer when doing marketing planning for the Crest product line: