2.1 Understand the big picture of international marketing and the decisions firms must make when they consider
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2.1 Understand the big picture of international marketing and the decisions firms must make when they consider globalization. pp. 38–41
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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