2.1 Understand the big picture of international marketing and the decisions firms must make when they consider

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2.1 Understand the big picture of international marketing and the decisions firms must make when they consider globalization. pp. 38–41

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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