2.3 Understand how factors in a firms external business environment influence marketing strategies and outcomes in both
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2.3 Understand how factors in a firm’s external business environment influence marketing strategies and outcomes in both domestic and global markets.
pp. 44–54
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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