2-32. Determine which global market(s) is or are most attractive for your products. Will you target a
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2-32. Determine which global market(s) is or are most attractive for your products. Will you target a single country or an economic community? Describe your reasoning.
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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