2-32. Determine which global market(s) is or are most attractive for your products. Will you target a

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2-32. Determine which global market(s) is or are most attractive for your products. Will you target a single country or an economic community? Describe your reasoning.

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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