3. Assume you are a sales manager for a firm that is a dis- tributor of hospital...
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3. Assume you are a sales manager for a firm that is a dis- tributor of hospital equipment and supplies. Your com- pany offers its customers a wide range of products- everything from disposable rubber gloves to high-tech patient monitors. Thus, purchases made by your cus- tomers include straight rebuys, modified rebuys, and new-task purchases. Your job is to explain to your new salesperson the differences among these type of pur- chases and how to be effective in "getting the business" for all three types of purchases. In a role-playing exer- cise with another classmate, provide the needed infor- mation and advice.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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