3. How could you use that information in developing suc- cessful marketing strategies?An important key to success
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3. How could you use that information in developing suc- cessful marketing strategies?An important key to success for marketers is understanding consumers and how they go about selecting the products they buy. Pick a product (either a good or a service) that you like and perhaps have purchased in the past. As part of develop- ing a marketing plan for this product
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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