3. How might these new value-adding properties be com- municated to customers? A key to long-term business

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3. How might these new value-adding properties be com- municated to customers? A key to long-term business success lies in a firm's ability to offer value to customers through its product offerings. The task of communicating that value proposition rests largely with the company's marketers. A marketing plan not only must clarify the sources of value but also must specify how the value message gets out. Pick a good or service you like one that you believe has a strong value proposition. Identify the specific source(s) of value that is, what leads you to conclude the product offers value?

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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