3. Pick any one of the products and consider the process that Procter & Gamble probably went through when initially developing it. Give an exam- ple of how each of the steps in Table 8.4, "Phases in New-Product Development," might have been used for that product. Go to the Procter & Gamble Web site (www.pg.com) and click on "Products" at the top of the page. Next, find and click on "Oral Care" and then click on "Crest." Look over the information about Crest products, then answer these questions that Procter & Gamble must answer when doing marketing planning for the Crest product line: