3. Why would a company such as Black & Decker include a How To center on its...

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3. Why would a company such as Black & Decker include a "How To" center on its Web site instead of just focusing on the products themselves? Go to the Black & Decker Web site (www.blackanddecker.com). Check out the information on the ScumBuster as well as a few other Black & Decker products that interest you. Then spend a few minutes perusing the "How To" center. Pick any Black & Decker product and describe the core product, the actual product, and the augmented product.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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