3. You are currently a customer for a college education, a very expensive service product. You know...

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3. You are currently a customer for a college education, a very expensive service product. You know that a service organization can create a competitive advan- tage by focusing on how the service is delivered after it has been purchased-making sure the service is efficiently and comfortably delivered to the cus- tomer. Develop a list of recommendations for your school for improving the delivery of its service. Consider both classroom and nonclassroom aspects of the educational product.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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