3-18. For Further Research (Groups) The Boston Cosulting Group (BCG) matrix is used to classify products into

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3-18. For Further Research (Groups) The Boston Cosulting Group (BCG) matrix is used to classify products into one of four groups: stars, cash cows, question marks, and dogs. Think through some of your favorite products in the marketplace in many different categories—

cars, food, smartphones, video gaming systems, etc.

List at least three products you think belong in each of the categories and support these opinions with some facts.

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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