3-18. For Further Research (Groups) The Boston Cosulting Group (BCG) matrix is used to classify products into
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3-18. For Further Research (Groups) The Boston Cosulting Group (BCG) matrix is used to classify products into one of four groups: stars, cash cows, question marks, and dogs. Think through some of your favorite products in the marketplace in many different categories—
cars, food, smartphones, video gaming systems, etc.
List at least three products you think belong in each of the categories and support these opinions with some facts.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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