4. Assume that you have been hired as a sales manager for a small firm with 20 outside salespeople. Would CRM be useful in such a setting? Why or why not? A critical part of successful selling today is the effective use of technology and information by salespeople. Sometimes salespeople feel like they have information and technology "overload"-just too much to cope with. A well-run CRM system can go a long way toward organizing these impor- tant elements of selling. Visit the Web sites www.crmguru.com and www. salesforce.com.