4. Describe new-task buys, modified rebuys, and straight rebuys. What are some different marketing strategies called for
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4. Describe new-task buys, modified rebuys, and straight rebuys. What are some different marketing strategies called for by each?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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