4. Do you think the marketing strategies and other activi- ties of the firm are consistent with...
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4. Do you think the marketing strategies and other activi- ties of the firm are consistent with its mission? Why do you feel this way? Visit the home pages of one or more firms you are inter- ested in. Follow the links to find out about the company's products, pricing, distribution, and marketing communica- tions strategies. Do a search of the Web for other informa- tion about the company. Based on your findings, answer the question:
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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