4. How you will develop the ads so that they have the same look and feel An advertising campaign consists of a series of advertise- ments placed in media over time. While ads may be placed in different media, all will have the same look, feel, and message. Think about one of the following products: 1. A new brand of toothpaste 2. Your local city or state 3. Your university Assume that you are developing an advertising campaign for the product. Outline how you would develop the campaign.