4. What is your opinion of the different Web sites you used? How useful are they to...

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4. What is your opinion of the different Web sites you used? How useful are they to marketers? How easy were they to navigate? Was there information that you wanted that was not available? Was there more or less information from the sites than you anticipated? Explain.

The U.S. Census Bureau provides tabled data for cities and counties across the nations at its site, www.census.gov. On the home page, click on Statistical Abstract. In addi- tion, most states produce their own statistical abstract pub- lications that are available on the Web. You should be able to locate the statistical abstract for your state by using a search engine such as Google, and entering something like "Florida Statistical Abstract." Using both state data and U.S. Census data, develop a report on a city or county of your choice

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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