4. What service do providers such as MySpace.com con- vey? What core and augmented services do they...

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4. What "service" do providers such as MySpace.com con- vey? What core and augmented services do they offer? How should we evaluate MySpace.com's service quality?

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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