4. Write a report (or develop a class presentation) that includes four parts:

a. Introduction: a brief overview of the business and the problem studied

b. Methods: the type of research used, the techniques used to gather data (and why they were chosen), the instruments and procedures used, the number of respondents, duration of the study, and other details that would allow someone to replicate your study

c. Results: a compilation of the results (perhaps in table form) and the conclusions drawn

d. Recommendations: a list of recommendations for actions management might take based on the con- clusions drawn from the study The purpose of this miniproject is to familiarize you with marketing research techniques and to help you apply these techniques to managerial decision making.