4-2. How does a marketing decision support system (MDSS) allow marketers to easily get the information they

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4-2. How does a marketing decision support system

(MDSS) allow marketers to easily get the information they need?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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