5. Present your findings to your class. The purpose of this miniproject is to increase your under-...
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5. Present your findings to your class. The purpose of this miniproject is to increase your under- standing of the roles of personal, social, and situational fac- tors in consumer behavior.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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