5. What are the strengths and weaknesses of television, radio, newspapers, magazines, directories, out-of-home media, place-based media,
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5. What are the strengths and weaknesses of television, radio, newspapers, magazines, directories, out-of-home media, place-based media, and the Internet for advertising? What are the ways marketers advertise on the Internet?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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