5.1 Explain how marketers increase long-term success and profits by practicing customer relationship management. pp. 148153

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5.1 Explain how marketers increase long-term success and profits by practicing customer relationship management.

pp. 148–153

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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