5.1 Explain how marketers increase long-term success and profits by practicing customer relationship management. pp. 148153
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5.1 Explain how marketers increase long-term success and profits by practicing customer relationship management.
pp. 148–153
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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