5-2. Explain the concepts of share of customer, customer lifetime value (CLV), and customer prioritization.
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5-2. Explain the concepts of share of customer, customer lifetime value (CLV), and customer prioritization.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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