5-5. What is data mining? What are the primary data types for data mining? For marketers, what...

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5-5. What is data mining? What are the primary data types for data mining? For marketers, what are some of the most important applications?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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