6. User-generated commercials seem to be part of a broader trend toward user-generated content of all sorts.
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6. User-generated commercials seem to be part of a broader trend toward user-generated content of all sorts. Examples include MySpace.com, Flickr.com (where users post photos and comment on others' pic- tures), blogging, and video-sharing sites like YouTube.com. Do you think this is a passing fad or an important trend? How (if at all) should marketers be dealing with these activities?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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