6. When considering data quality, what are the differences among validity, reliability, and representativeness? How do you
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6. When considering data quality, what are the differences among validity, reliability, and representativeness? How do you know data have high levels of these characteristics?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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