6-11. What is the concept of time poverty? How does it impact todays consumer differently than consumers

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6-11. What is the concept of time poverty? How does it impact today’s consumer differently than consumers in the 1970s?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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