6-55. What internal influences could influence consumer decisions as they are exposed to various stimuli before or
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6-55. What internal influences could influence consumer decisions as they are exposed to various stimuli before or while visiting a Starbucks location?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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