7-11. What do marketers mean by creating a brand personality? What examples can you come up with...

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7-11. What do marketers mean by creating a brand personality?

What examples can you come up with of uses of brand anthropomorphism?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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