7.2 Understand the need for market segmentation and the approaches available to do it. pp. 235247 ...
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7.2 Understand the need for market segmentation and the approaches available to do it. pp. 235–247
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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