8. Consider the approach to tracking consumers' expo- sure to promotions via portable people meters, or PPMs.
Question:
8. Consider the approach to tracking consumers' expo- sure to promotions via portable people meters, or PPMs. How would you feel about participating in a study that required you to use a PPM? What would be the advantage of a PPM approach versus keeping a written diary of television shows you watched and ads you saw?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Question Posted:
