8-2. Explain what marketers mean by the core product, the actual product, and the augmented product?

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8-2. Explain what marketers mean by the core product, the actual product, and the augmented product?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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