8-34. Critical Thinking Products such as tax software (think TurboTax) used to be exclusively produced and sold

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8-34. Critical Thinking Products such as tax software (think TurboTax)

used to be exclusively produced and sold as a physical item in a box on store shelves. With the advancement of technology, the option to download the software directly to a computer is now available to consumers. How do you think the new product development process might differ compared to the process involved with software that is sold exclusively as a physical product?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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