8.5 Explain the process of product adoption and the diffusion of innovations. pp. 279285 ...
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8.5 Explain the process of product adoption and the diffusion of innovations. pp. 279–285
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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