9.1 Discuss the product objectives and strategies a firm may choose. pp. 296302 PRODUCT PLANNING: DEVELOP PRODUCT
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9.1 Discuss the product objectives and strategies a firm may choose.
pp. 296–302 PRODUCT PLANNING: DEVELOP PRODUCT OBJECTIVES AND PRODUCT STRATEGY p. 296
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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