9-13. Creative Homework/Short Project Assume you are in the marketing area for an automobile firm such as
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9-13. Creative Homework/Short Project Assume you are in the marketing area for an automobile firm such as BMW. You have been tasked with identifying cobranding opportunities. Determine four companies/brands that would work well in being paired with BMW.
Describe each of the cobranding opportunities, and outline the advantages that would result from each.
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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