9-14. For Further Research (Individual) The fast-food industry has undergone changes in how it packages its food
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9-14. For Further Research (Individual) The fast-food industry has undergone changes in how it packages its food over the years, now being much more “green” in the materials delivered to customers. Conduct some research to determine how packaging of fast food was handled in the 1970s and 1980s compared to how it is packaged now. Be sure to consider differences between fast-food chains today. Identify the pros and cons of the packaging approaches you’ve discovered—both historical and present-day. How does each address sustainability?
How does each aid in marketing?
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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