9-17. Creative Homework/Short Project Assume that you have been recently hired by Wrigley’s, the chewing gum manufacturer. You have been asked to work on a plan for redesigning the packaging for 5, a brand of sugar-free chewing gum. In a role-playing situation, present the following report to your marketing superior:

Discussion of the problems or complaints customers have with current packaging Discussion of the pros of the current packaging design and appearance Several different package alternatives Your recommendations for changing packaging or for keeping the packaging the same