9.2 Understand how firms manage products throughout the product life cycle. pp. 303306 MARKETING THROUGHOUT THE PRODUCT
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9.2 Understand how firms manage products throughout the product life cycle. pp. 303–306 MARKETING THROUGHOUT THE PRODUCT LIFE CYCLE p. 303
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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