9-2. Why is quality such an important product strategy objective? What are the dimensions of product quality?
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9-2. Why is quality such an important product strategy objective? What are the dimensions of product quality?
How has e-commerce affected the need for quality product objectives?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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