9-20. What is your opinion about why your selected brands equity is what it is and whether...
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9-20. What is your opinion about why your selected brand’s equity is what it is and whether it is trending upward or downward?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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