9-25. Ethics How do you think a companys behavior toward its customers and its community impact purchase?

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9-25. Ethics How do you think a company’s behavior toward its customers and its community impact purchase?

Have you ever purchased (or not purchased) a brand because of what you knew about their environmental initiatives? How about a firm’s ethical behavior—in advertising, in sales, with its employees? What type of issues do you think could cause a decline in sales for a company?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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