9-28. Ethics If a company knows that a snack or beverage is typically consumed in a single...
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9-28. Ethics If a company knows that a snack or beverage is typically consumed in a single sitting (such as a bottle of soda or a bag of chips), is it ethical for that company to include on the product’s nutrition label values based on the identification of multiple servings within the product (that is, the nutrition values displayed would represent a single serving of the product that is less than the whole product, making it necessary to multiply those values by the number of servings to identify the total nutritional value of the package)?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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