9.3 Explain how branding and packaging strategies contribute to product identity. pp. 307316 BRANDING AND PACKAGING: CREATE
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9.3 Explain how branding and packaging strategies contribute to product identity. pp. 307–316 BRANDING AND PACKAGING:
CREATE PRODUCT IDENTITY p. 307
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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