9-31. Pick up each of three products and study their package design and any information you can...

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9-31. Pick up each of three products and study their package design and any information you can find about the product. Now which product are you most likely to buy? Explain why you chose this product.

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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