9-41. Creative Homework/Short Project. You may think of your college or university as an organization that offers a line of different educational products. Assume that you have been hired as a marketing consultant by your university to examine and make recommendations for extending its product line. Develop alternatives that the university might consider:

a. Upward line stretch

b. Downward line stretch

c. Two-way stretch

d. Filling-out strategy

e. Describe how each extension might be accomplished. Evaluate each alternative.